 CBC.ca | GM to stop advertising on Super Bowl; says price hike makes ads too expensive Washington Post The Detroit automaker said Friday that it won't be advertising on the Feb. 3 spectacle because of a steep price hike demanded by CBS, the network broadcasting the game. “We understand the reach the Super Bowl provides, but with the significant increase ... GM Drops Another Advertising Bombshell -- On the Super Bowl GM Says It Won't Advertise During Next Super Bowl Game Recommended: GM won't advertise on next Super Bowl, report says |
 Christian Science Monitor | Advertisers and Facebook face an uphill battle. But it could be worth it. Christian Science Monitor General Motors' decision to invest significantly less advertising dollars in Facebook inspired some to suggest that the world's most popular social network needs to grow up. By Megan Riesz / May 18, 2012 Facebook increased the size of its initial ... 7 Big Facebook Advertising Stories Before the IPO Is Advertising on Facebook Worth the Expense? Companies ask: Does advertising on Facebook pay? |
Presidential TV advertising onslaught begins, but is Pennsylvania really a ... The Republic The advertising onslaught of the fall presidential election has begun in Pennsylvania and a handful of other states that may be up for grabs between President Barack Obama and his Republican challenger, Mitt Romney. Republicans and Democrats both ... |
 CIO Today | Does Advertising on Facebook Pay? CIO Today By Peter Svensson And Tom Krisher GM's advertising spending is a tiny fraction of Facebook's total 2011 advertising revenue of $3.15 billion. But the automaker's decision to cease advertising on the social network could be symptomatic of Facebook's ... Advertisers weigh in on the value of Facebook ads Facebook Advertising Shows 'A Lot Of Potential But It's Not A Slam-Dunk' Study: Nearly half of Facebook users never click ads |
 AFP | 4 Ways to Rethink a Facebook Advertising Campaign Search Engine Watch by John Lynch, May 18, 2012 Comments Facebook performs much more similarly to, say, a content network than a paid search advertising platform (both generally provide display network like click-through and conversion rates). Facebook is tough to quit, and investors like that Facebook a Future Advertising Force How Facebook's Mobile Strategy Might Create Future Revenue Streams |
Speedway green flags advertising Post-Tribune With Fuzzy's Ultra Premium Vodka and Shell Oil Co. signs hung on the walls of turns three and four, Speedway CEO Jeff Belskus is predicting double-digit percentage increases in Indianapolis 500 advertising and sponsorship revenue. |
 USA TODAY | Facebook's biggest problem is that it's a media company Washington Post There's been a lot of attention paid to Facebook's business model recently, especially with the news that General Motors has killed a $10-million advertising campaign devoted to the giant social network — not exactly a great sign of confidence in ... GM Says Facebook Ads Don't Pay Off Do Facebook ads work? IPO, GM spotlight issue Ad execs say jury still out on Facebook as medium |
 Bloomberg | TV networks woo advertisers as threats to viewership intensify Los Angeles Times (Evan Agostini, Associated Press / May 16, 2012) By Joe Flint, Los Angeles Times NEW YORK — Every May the broadcast networks take over midtown Manhattan to promote their new shows and ply advertisers with shrimp and champagne. It's a business expense. A DVR Ad Eraser Causes Tremors at TV Upfronts |
 Seattle Post Intelligencer (blog) | Skechers Advertising a Little too Sketchy For FTC Daily Disruption “The FTC's message, for Skechers and other national advertisers, is to shape up your substantiation or tone down your claims.” A Shape-ups ad telling consumers to “Shape Up While You Walk,” and “Get in Shape without Setting Foot in a Gym,” and claiming ... NEWS RELEASE: Biden Announces Settlement with Skechers Over Charges of ... Skechers agrees to pay $45 million to settle charges of sketchy advertising of ... Sketchy ads? Skechers agrees to pay $50M to settle false-advertising allegations |
SMBs get $1.7 Billion in Online Co-op Advertising, According to New Research ... San Francisco Chronicle (press release) Williamsburg, VA (PRWEB) May 18, 2012 In a report released this week, Borrell Associates estimates that co-op advertising has finally filtered into the digital media space to the tune of $1.7 billion in available dollars. Co-op advertising involves an ... |
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